University of London, SOAS, Department of Financial and Management Studies; Universita di Cagliari – Dipartimento di Scienze Economiche ed Aziendali
February 23, 2012
This study aims to analyze the concept of corporate diplomacy, that is, the organizational behavior aimed at implementing favorable conditions for carrying out corporate activities. By following a cognitive-linguistic approach, the analysis outlines the meaning of corporate diplomacy along various dimensions, and in relation to other ‘bordering’ concepts such as diplomacy, economic or commercial diplomacy, negotiation, and public relations. The result of the analysis allows to better define what corporate diplomacy is, and offers interesting cues for acknowledging this activity as an important function of firms with intense relationships with governments and other entities alike.