Using Individual, Social and Economic Persuasion Techniques to Reduce CO2 Emissions in a Family Setting

Miyuki Shiraishi
Waseda University

Vili Lehdonvirta
University of Oxford – Oxford Internet Institute

Yasuyuki Washio
Waseda University

Hiroaki Kimura
Waseda University

Chihiro Takayama
Waseda University

Tatsuo Nakajima
Waseda University

2009

Proceedings of the 4th International Conference on Persuasive Technology (Persuasive 2009), Claremont, California, April 26-29

Abstract:

This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO2 emissions. EcoIsland visualizes the user’s current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.

Using Individual, Social and Economic Persuasion Techniques to Reduce CO2 Emissions in a Family Setting

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