THE SMALL BIG by Steve Martin, Dr. Noah Goldstein and Dr. Robert Cialdini
Every day you face the challenge of influencing and persuading others — your boss, your work colleagues, your clients, your spouse, even your kids. But what are the most effective strategies when it comes to effective influence? In the new book, THE SMALL BIG, three heavyweights from the world of persuasion science demonstrate how it is the smallest changes that will often make the biggest difference when successfully persuading others. From the tiny adjustments that can make your meetings more effective to the costless alteration in words that saved a government millions — THE SMALL BIG offers readers 52 easy-to-apply changes -all designed to help you become a more effective and persuasive communicator.