The Impact of Persuasion
Don Norman is the leader in the application of human-centered design. Businessweek has listed him as one of the world’s 27 most influential designers. “All design,” says Norman, “whether of a product, a company, a service or an experience is ultimately aimed at satisfying human and societal needs.” He is well known for his provocative and witty talks based off of his 12 books. Learn more: brightsightgroup.com/speakers/don-norman/
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