The Art of the Story in the Business of Communication

by: Will Hornyak

Long after facts and figures are forgotten, stories are remembered. Stories invite us to cross the threshold of linear time into “once upon a time.” They usher from literal space into “liminal space.” Stories don’t tell us about something, they let us experience something. Will Hornyak will share three examples of how stories can inspire action, create vision and build stronger communities.

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