Influence

octubre 10, 2016 admin 0

Robert Beno Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University […]

The Power of Pre-Suasion

octubre 10, 2016 admin 0

The Power of Pre-Suasion with Robert Cialdini. What separates effective communicators from truly successful persuaders? The world’s foremost expert on influence reveals the results of three decades of research. Cialdini’s latest research shows that the […]

Influence: The Psychology of Persuasion

octubre 10, 2016 admin 0

Robert Cialdini explains the psychology of why people say «yes»—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of […]

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