What is the psychology that drives people to say yes? Influence …in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini’s best-selling book, Influence: The […]
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that […]
Influence, the classic book on persuasion, explains the psychology of why people say «yes»—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. […]
The science of persuasion of Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University.
Speakers: Steven Pinker & Robert Cialdini Communication, language and style matter in all areas of life.This session brings together two of the most highly acclaimed figures in the science of communication and influence; to talk […]