Stuart Ewen presents Mind Games & Activism: Marketing, Persuasion, and the Myth of the Hardwired Public

Stuart Ewen presents Mind Games & Activism: Marketing, Persuasion, and the Myth of the Hardwired Public

Ewen tours us through the history of «spin», propaganda, and the role of images in consumerism, mass psychology, politics, social movements, cultural attitudes, and consumption. PR is a battle to define reality, and how people see and understand that reality. In this presentation, we explore what it means to do battle armed with the tools of persuasion.

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