Persuasive Psychology for Interactive Design, Brian Cugleman, PhD, PodCamp Toronto 2013, Rogers Communication Centre, Ryerson

Persuasive Psychology for Interactive Design, Brian Cugleman, PhD, PodCamp Toronto 2013, Rogers Communication Centre, Ryerson

The 2 day PodCamp Toronto 2013 unconference was host to hundreds of delegates who came to experience over 60 presentations at the Rogers Communication Centre, Ryerson University, Toronto. The diverse com­mu­nity includes ama­teur and pro­fes­sional con­tent cre­ators and com­mu­ni­ca­tors. This includes folks from all areas of new media — writ­ers, pro­duc­ers, pho­tog­ra­phers, design­ers, pod­cast­ers, devel­op­ers and bloggers.
Pod­Camp Toronto 2013 was an inclu­sive uncon­fer­ence gath­er­ing held on February 23 & 24, 2013 where everyone participated. #PCTO13
This inter­ac­tive work­shop will intro­duce par­tic­i­pants to the Per­sua­sive Com­mu­ni­ca­tion Model, then focus on the per­sua­sive psy­chol­ogy of inter­ac­tive design.
The Per­sua­sive Com­mu­ni­ca­tion Model offers a con­ve­nient sys­tem that you can use to design mobile appli­ca­tions, web­sites, or social media cam­paigns. You can use the model when you are devel­op­ing new prod­ucts, try­ing to improve old ones, or seek­ing to iden­tify the suc­cess prin­ci­ples that lay behind your com­peti­tors’ products.
When design­ing new tech­nolo­gies or fix­ing old ones, the model pro­vides a check­list of per­sua­sion prin­ci­ples that you can use to com­pare your design with sci­en­tif­i­cally val­i­date influ­ence prin­ci­ples. If you wish to under­stand what makes your com­peti­tors’ tech­nol­ogy work, you can­not just copy their prod­uct. Rather, you can use the model to reverse engi­neer their per­sua­sive archi­tec­ture, and then adapt their per­sua­sive archi­tec­ture to your unique prod­uct and market.
In this ses­sion, we will focus on inter­ac­tive design. We will look at a num­ber of per­sua­sion and behav­iour change prin­ci­ples that only oper­ate within two-way com­mu­ni­ca­tion chan­nels. We will explore how these prin­ci­ples apply to the design of mobile apps, web­sites, and social media campaigns.
The con­tent of this ses­sion will be pre­sented in a sim­ple for­mat that will make link­ages between our daily life and dig­i­tal envi­ron­ments. Dur­ing the work­shop, par­tic­i­pants will learn key the­o­ries, see exam­ples of how they oper­ate online, and then join our freestyle group analysis.
This will be the third and final Pod­Camp series on the psy­chol­ogy of dig­i­tal engage­ment. Due to a lack of research fund­ing, the full Per­sua­sive Com­mu­ni­ca­tion Model has been under embargo for the last three years. This is one of your few chances to learn about this model, which will remain unpub­lished, while Brian Cugel­man, PhD, your pre­sen­ter, authors a book on per­sua­sive inter­ac­tive design. More­over, the Pen­ta­gon recently invited Brian to present his research to the Cyber Influ­ence Project, mak­ing this work­shop top secret–so don’t tell any­one about it.
Questions Answered
How persuasive psychology can be used to build more engaging websites, mobile apps, or social media campaigns
How to reverse engineer the success principles of your competitors digital technologies
Which persuasion principles can be leveraged in interactive, two-way digital environments
Why sensors will change everything, and create a revolution in persuasive technology.

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