Persuasion theory and AIDS prevention

Persuasion theory and AIDS prevention

Abstract
to what extent can persuasion-based interventions via the mass media and other channels be effective in stopping the spread of AIDS / [argue] that appropriately designed persuasive communications and interventions can be effective / highlight the dominant social psychological approaches to attitude and behavior change in an attempt to summarize basic theory and research on persuasion that is of potential relevance to AIDS prevention contemporary approaches to persuasion [communication/persuasion matrix, the Elaboration Likelihood Model of persuasion] / attitude–behavior links / implications of attitude theory for AIDS prevention (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Persuasion theory and AIDS prevention

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