Online Persuasion Part 2: The Contrast Principle

In this webinar, we’ll explore the far-reaching — and often surprising — ramifications of The Contrast Principle. You’ll learn how to use Contrast to make your products look great.

We’ll cover:
– Relativity: Why we all need to make comparisons
– How to make contrast work to your benefit
– The Decoy Strategy, featuring Ugly Jerry
– Fighting Decide-O-Phobia (How to avoid decision paralysis)

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