Online Persuasion – Loss Aversion and Scarcity

Ever wonder why people are so hesitant to try a competing product? Or why expensive goods seem to sell better than cheap ones? Watch this to learn how you can use psychology to add that extra kick to your website, and to increase the perceived value of your products. We look at:

Loss Aversion: how we over-value things we’ve already got… and will resist parting with them.
Scarcity: we place a higher value on things that are hard to get

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