BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES
Bachelor Degree in Business Administration | Specialiation in International Business Management
2012| 70 + 9 pages
Instructor: Emmanuel Querrec
It is vital for organizations to dedicate time, money and energy to learn about good negotiation skills. Nowadays more companies are expanding internationally and they cannot avoid cultural differences. Many companies regardless large or small are making the same mistake when approaching a foreign market. The mistake is that companies approach the new unfamiliar market the same way that they would their domestic markets (Artopoulos et al., 2011).