Negotiation Defined: Creating Value Based Leverage

Negotiation Defined: Creating Value Based Leverage

In this brief introduction to business negotiations, Mladen Kresic of K&R Negotiations presents value based negotiations leverage. Our focus is on building better business relationships through positive negotiations. Rather than viewing negotiations as a zero sum game, our focus as a business provider is on creating value in our negotiating leverage and building long-term sustainable relationships while helping our clients.

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