Negotiating to a Billion-Dollar Business with Barry Nalebuff of Honest Tea

Negotiating to a Billion-Dollar Business with Barry Nalebuff of Honest Tea

Part of building a big business is negotiation. We negotiate all the time – with our employees, customers, partners, and our investors. But what if our model of negotiation is wrong? What if there is a different way to split the pie? Based on both extensive game theory research and his own personal experience building Honest Tea, Barry shares with us a new way of thinking about negotiations. Think Talmud not Zero Sum.

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