Marketing communication tips for family mediators

Marketing communication tips for family mediators

download (11)The Ministry of Justice and Family Mediation Council

The Ministry of Justice and Family Mediation Council have put together this guide with ideas to help mediation services promote what they do and help raise the profile of mediation generally among the public.Marketing communications is an important part of running a business,helping you present your service effectively,publicise what you do and get clients through the door.It sits alongside other elements of the marketing ‘mix’ which include getting the service itself right,offering it in the right places and in the way that customers want,and getting the pricing right.Effective marketing puts you in the best possible place to be meeting the needs of your customers and doing it in a way that provides you with the successful outcome that you want for your business.Communications activity taken by services will complement the range of national communications activities being carried out making the overall effort more successful.This document is designed to provide some marketing tips which may be useful to mediation firms,particularly those independent mediators or small firms who don’t have the backing of administration or marketing staff.The document mainly focuses on communications, but in the first part,it also touches onother aspects of the marketing mix.If you are interested in getting a fuller understanding of any aspect mentioned here you will be able to find more guidance online.

Marketing communication tips for family mediators

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