Cross-Functional Teams: Strategic Communication, Stanford GSB

Cross-Functional Teams: Strategic Communication, Stanford GSB

Three Stanford MBA students share how to communicate successfully in cross-functional teams. This is a capstone project for the Strategic Communication course at Stanford Graduate School of Business. This video serves to help others develop their own communication skills.

Alfredo Stockder (MBA ’13) shares why cross-functional teams work better:
– Diversity
– Innovation
– Productivity
– Company agreement

Eng Seng Ng (MS M&E ’13) explains why cross-functional teams fail:
– Familiarity
– Aims
– Isolation
– Language

Amber McCoy (MBA ’13) on the building blocks of excellence for cross-functional communication and leadership:
– Tell a compelling story
– Communicate simply and clearly
– Meet frequently to share ideas

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