aristotle’s modes of persuasion, applied to graphic design

aristotle’s modes of persuasion, applied to graphic design

an overview of aristotle’s modes of persuasion and how they can be used visually to appeal to audiences emotionally, logically, and to establish credibility of the author. information for the sophomore-level «applied communication theory» course in the graphic design department at the kansas city art institute. designed and delivered by tyler galloway.

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